Want to know how to scale your business?
Ask me anything! Take the guess work out of how to scale your business. We offer clarity sessions, complete with a step-by-step guide for how to scale your business the best way possible. Start on a clear pathway for growth, bespoke to your business. 1 hour video call: £175.
Blog writing
There is no better way to give your potential new customers an insight into your projects, skills and values than a regular, value-packed blog.
Not only is it great for search engine optimisation, it also positions you as the expert and creates value for the user. What do we mean by value? We mean that your website visitors will get inspiration and guidance from you, so they can see the value in what you do.
There is so much you could write about! But did you know… you don’t have to write it all yourself?! Our writers have their pens at the ready to give your blog readers something to come back for, time and time again!
Consistency is key, so let us do the blog writing for you, while you get on with the 29583727 other things you’ve got going on right now.
Here’s how…
Small Business Blog
£465
If you’re just getting started, this is the package for you. It is specifically designed for smaller start-ups who want to make a splash and let everyone know they’ve arrived. Towels at the ready, let’s dive-bomb in there together! (Leave the budgie smugglers at home, though. Keep it classy).
Includes
- 1 x 1000 word blog post per month
- Blog upload to your website with images
- Search Engine Optimisation
- Quarterly reporting with strategy tips and goal setting
- Quarterly one-to-one strategy meeting
Growing Business Blog
£885
This is for the next level up from the small start-up you began a year or two ago. You have a growing business and you’re expanding, seeing off the competition and carving out your niche. It’s just you really don’t have time to do *ALL THE THINGS* when you’re already up to your eyeballs in an ever-increasing workload. If only you knew someone who could help you with that...WAIT!
Includes:
- 2 x Originally written, keyword rich 1000 word blog articles
- Search Engine Optimisation
- Quarterly reporting with strategy tips and goal setting
- Quarterly one-to-one marketing strategy session
Leading Business Blog
£1065
More than just a blogging package, this is your in-house marketing department, outsourced. We handle everything you need to scale your business, so you don’t have to worry about a thing. These services have been proven to create growth for our clients, so if you're looking for an out-of-the-box solution, we recommend starting here. You're welcome!
Includes:
- 4 x Originally written, keyword rich 1000 word blog articles
- 4 x social media posts promoting the blogs to unlimited social profiles, including share each blog to LinkedIn
- Search Engine Optimisation
- 1 x Monthly email newsletter creation
- Quarterly reporting with strategy tips and goal setting
- Quarterly one-to-one marketing strategy session
Email marketing
If social media is like stepping into a room full of potential clients at a conference, email marketing is like stepping into their living room. Get directly into their inbox by creating a freebie they will love and want to exchange for their email address, and keep in touch with them via regular marketing emails. We are MailChimp experts because we believe this platform provides a great service for small business start ups for excellent
value. And we use it ourselves!
Lead magnet set-up
£210
A lead magnet is another name for a freebie that you give someone, in exchange for their email address. This could be a free video, webinar replay, PDF printable, guide, or even a discount code. The format doesn't matter - coming up with something they will love does.
This is designed to:
- Capture the name and email address of website visitors who are interested, but not ready to buy
- Increase your chances of converting leads
- Decrease the number of people who find you, then go elsewhere and forget you exist
- Develop 'know, like and trust' with the people who are interested in what you do
- Adding one lead-capture (sign-up) form to the website
- Connecting the forms with your MailChimp account
- Automated email to send subscribers their freebie
- Sales copy for each step of the way
- Assigning custom tags to subscribers
- Fully tested before implementing
Includes:
Lead nurturing series
£505
Once your lead magnet is in place, you will want to keep in touch. We’ll set up your lead magnet and send them 4 emails, which will lead them down your sales funnel to buy from you!
This is designed to:
- Tell people you exist and what you can do to help them
- Increase your chances of converting leads
- Develop 'know, like and trust' with the people who are interested in what you do
- Sales funnel & strategy call
- Adding one lead capture form to the website
- Connecting the forms with your MailChimp account
- 4 x Automated emails to send to your new subscribers
- Sales copy for each step of the way
- Assigning custom tags to subscribers
- Fully tested
Includes:
Launch series
£900
10 days of emails written and designed to launch a programme, course or membership.
This package is designed to lead potential clients down a sales funnel that ends in them signing up to your latest offering or programme.
Monthly marketing emails
£200 per month
Share with your subscribers what they want to hear. This could be a new service, exclusive offers or those lovely testimonials to build up trust and authority. This package keeps your business front of mind and a gentle reminder that hellooo, you still exist. It's also a great way to convert leads into sales in a gentle, non-pushy way.
Includes:
- One MailChimp newsletter per month
- Up to 5 content sections
- Scheduled to send to specific segments or tags
- Quarterly analytics report
- Quarterly strategy call
Weekly marketing emails
£505 per month
One weekly email with one main call to action or subject matter.
Email marketing is proven to convert leads better than any other marketing activity, so this is one you don't want to let slip to the bottom of your to-do list... or, simply let us handle it, and watch the conversions roll in.
SEO
Once your gorgeous new website is online, how are your potential customers supposed to find it? How do you get to the first page of Google? We get asked questions like this all the time, and it starts with a li’l thang called SEO. Get your organic on-page SEO sorted using our 12 years of Google SEO experience, so that Google has everything it needs to find you. Here’s how it works:
- We do keyword research to find the most effective
keywords for you
- We choose which ones would work best for
each page
- We strategically place those keywords in the backend of
your website (plus other tech wizardry
that helps you get found by Google)
- We submit your website pages to Google so it knows
you have changed things and goes to crawl it, resulting
in better search engine visibility. Huzzah!
Once we know what keywords are going to convert for you, and we put them in the right places, you start to climb the rankings and get seen by the people searching for what you do.
Pricing depends on the number of pages/products/blog posts you want to rank for on Google:
Up to 10 - £250
Up to 20 - £430
Up to 30 - £565
Up to 40 - £655
Up to 50 - £745
Social Media
Keeping up with all the social media platform algorithms is a real minefield. Not to mention all the time it takes to remember to take photos, write captions, tag people, reply to comments - the list goes on. The good news is WE LOVE IT and we are very happy to take it off your hands for you. First of all decide your strategy. Do you want to:
- Keep the hungry engines of the social media platforms fuelled,
backing up your larger marketing efforts in the offline world?
OR
- Build a network of loyal followers, engage with your community
and build real connections that convert to leads?
Once you have decided, you can then choose from our packages below. The first two are for business owners whose strategy falls under option 1. The third option is for those who fall under option 2. The second option is for those who want to do both.
NEW FOR 2023: We now offer influencer marketing - get your business in front of your target audience by utilising the power of collaboration! Influencers with an established, engaged audience create content about your products for you, so you can reach a much larger audience than you would on your own.
Lean package
£220
This package is designed specifically to:
- Keep social media accounts updated with fresh content
- Keep your account front of mind to your followers through stories
- Back up wider, offline marketing campaign efforts
- Build trust with your target market by appearing online and active
Includes:
4 posts per month
4 stories per month
Scheduling content in advance
Hashtags research & sets creation
Custom image creation
Standard package
£380
This package is designed specifically to:
- Increase rates of genuine engagement
- Expose your content to new people
- Gain you a slow, continuous increase in followers
- Increase exposure to your target market
- Get leads from social media
Includes:
2 posts per week
1 reel per month
Basic engagement (liking related posts, following relevant profiles)
Scheduling content to be released at the same times/days each week
Hashtags research & sets creation
Quarterly analytics reporting & strategy call
Engagement Plus package
£660
This package is designed specifically to:
- Build genuine relationships through engagement
- Expose your content to new people
- Gain you a steady, continuous increase in followers
- Increase exposure to your target market
- Ideal for those whose main source of lead generation is social media
Includes:
3 posts per week
2 reels per month
2 stories per week (one reposting a grid/page post, one interactive post)
Premium engagement:
Replying to comments and DM’s (if in-depth knowledge not required)
Interacting with hashtags
Liking and commenting on brand and client related posts
Following relevant profiles
Hashtags research & sets creation
Quarterly analytics reporting & strategy call
NEW FOR 2023: Influencer package
£800
This is intended to:
- Focus on finding the right influencers to work with
- Creating a genuine connection with them
- Selling the advantages of your offer to them and their content
- Creating opportunities for future collaborations
- Setting up discussions for negotiating influencer deals
Includes:
Create a list of influencers to contact
Send them a genuine and professional message specific to them, that is proven to convert
Pass them onto you to arrange a call for discussing collaborations
“A great experience”
Louisa of Ilona Design interpreted our brief in a way that exceeded our expectations. The services were professionally and expediently delivered and feedback was sought through the stages of the design. Various options offered and all in all, a great experience.
Robyn Sternberg
“A personal service”
IIona offers a personal service tailored to the needs, and understanding of the client. At all times a pleasure to work with they delivered on time and kept us informed of their progress on the project. Highly recommended.
Phil Hawkins
“Absolutely fabulous”
Louisa is absolutely fabulous to work with. Great ideas, Adobe knowledge and a keen eye for detail.
I’ve worked with her on a number of projects over the years including designing and maintaining our catalogue and product cut sheets.
She’s great on the communication front too. I’d highly recommend.
Bob Wood
“Complete clarity”
Working with Louisa on my marketing strategy has transformed my business! After just one session I gained complete clarity over my business direction. Louisa talked me through the “ideal client profile” which was the key that unlocked years of preparation into a solid plan of action. Louisa is insightful, knowledgeable and good fun to work with. I highly recommend working with Louisa if you are ready to take your business to the next level.
Sarah Sienkiewicz
“Creative flair”
Louisa Wheeler is a super star; her ability to cut to the chase in terms of identifying the essence of a brand is beyond compare. I am a notoriously difficult customer, but Louisa cut to the essence of McGuire Mitchell’s new vision for law. Her insight, intelligence, and creative flair is unusual.
You will not be disappointed, as she has an inimitable creative verve.
Eleri Cosslett
“Fantastic result”
Louisa is absolutely fantastic. She really understood and articulated our business values and reflected that in a set of brand images that has way surpassed our expectations. Fantastic result and fantastic service – thank you!
Nick Smith
“Great job”
I’ve worked with Louisa on a number of occasions now and each time she has done a great job.
She is a very good designer, she listens to what I want and she gives me good advice when I need it.
I will definitely be using her again.
Paul Essery
“Highly-skilled”
There are not many website designers who can do branding, logo design, copywriting and all the technical side of website design and do it all so well and in such a joined-up way.
Louisa is not just highly-skilled, I felt that she cared about the result of her work.
Joo-Lee Lewis
“I love my new website”
Ilona Design provided a very good service and I love my new website. It really hits the vibe I was aiming for!
Hayley Guest
“I love the final design”
As a non-creative, I was very daunted before entering into this process.
However, I was very quickly reassured that I was in the right hands with Ilona Design. The whole process has been insightful and enjoyable and I knew we were on the right track following our first mood board meeting. I love the final design and I’m so happy with how the website looks as a result of it. Thank you again!
Jamie Dawe - Dawe Wines
“I luv it, luv it, luv it”
Very impressive! Brilliant, fantastic! The app design is absolutely perfect – you’ve got what I wanted to achieve brilliantly. I’m absolutely delighted with it. I luv it, luv it, luv it.
I see this highly professional app as the gateway to empathy and understanding for the hearing world – to appreciate what is one of the most complex invisible handicaps for any person to have to endure.
Gordon Morris - Losseiver Hearing Loss Simulation App
“Louisa has the tools, knowledge and experience”
If you need any marketing advice, Louisa is perfect for the job and will 100% deliver.
If you want to take your business to the next level Louisa has the tools, knowledge and experience to help you on your journey!
Anna Gifford
“Perfect”
Ilona Design created amazing wedding invitations for us and everything was perfect. The design was exactly what I was looking for, even though I didn’t know at the time. Louisa took elements from my Pinterest board and made something so perfect that I was amazed when I saw them. Nothing was too much trouble and Louisa kept me fully informed throughout the process.
If you want a design that is classy and gorgeous, then Ilona is definitely the company that you need.
Rachel Davis
“So creative”
The girls at Ilona Design are super friendly to deal with and are so creative in what they do.
Rory Brazil
“Thanks for everything”
So lovely to see the improvement that is taking shape with the work you are doing 🙂 Thanks for everything. It is great that your work can make an impact to help us reach more people.
Sophia Ali
“The figures definitely reflect the effort!”
I would highly recommend Ilona Design’s marketing services. I would like to thank Louisa and her team for all the hard work they have put into our business, the figures definitely reflect the effort!”
Jane Weddell
“Very impressed”
I chose Ilona Design to rebrand my business and design a new website as I was no longer happy with my current branding, it felt very amateur for where I was in my business journey. I researched the projects and designs that they had done in the past and was very impressed by the quality and uniqueness that was demonstrated.
I had also attended a workshop run by Ilona Design and was very impressed by Louisa’s knowledge and professionalism, so knew that she would bring that same level to my design and I wasn’t disappointed.
I would recommend Ilona Design to anyone wanting to design a new logo or website, I have been very impressed by mine.
Jenny Dudfield
“Well worth the investment!”
Superbly efficient, personable and well worth the investment!
Rachel Knott
“You delivered in every detail”
Thank you, Louisa, for truly connecting to what I wanted my website to be about, and the message I want to send out for all those who seek to work with me. You delivered in every detail.
