CareMesh brings together GP Practices, NHS Mental Health Foundations, charities and innovative private companies with the aim of transforming healthcare in Shropshire, Staffordshire and Telford & Wrekin. Their aim is for patients to feel that their entire journey through the health and care system is being actively managed in their interests, with treatments taking place as close to home as possible.
CareMesh were looking for an identity to communicate their vision of meshing NHS services in a nurturing way. They had seen a piece of jewellery that provided the basic shape and texture of the logo device as a starting point for Ilona Design to work from. Once we created the device, we offered them many layout and font options. They settled on a font that was similar to the NHS font, to communicate their close links with it.
The final stage was exploring colour. The options of pink, red, green and blue were considered based on the psychology and meaning each would bring to the logo. Pink = care, Red = heart, Blue = medical/wellness, Green = care. They opted for blue on the same basis as the font choice, to maintain visual links with the NHS.
The CareMesh logo was designed for Redwax Ltd.
Client feedback:
“Fantastic, we’re really pleased. Thanks very much for the logo, we love it.”
• Logo design
• Website design
• Infographic design
