Peacock Admin is a virtual assistance service offering flexibility and a range of skills to help support small to medium businesses.
They approached Ilona Design for a new brand identity. During our first initial meeting we were able to offer them an idea of a logo that would communicate admin whilst capitalising on the beautiful colourful shapes of a peacock image in a stylised fashion.
Our next step was to develop mood boards to guide and galvanise our research creating different styles and looks. We presented these with logo concepts that brought these styles to life; each one cleverly incorporating admin into a peacock emblem in different ways. After our client chose two favourites, we developed these further exploring different fonts, colours and layouts.
The final chosen logo was in fact the one that had been visualised during our very first meeting! It communicates admin in a simple way with a stylised peacock sitting on an open book. The colours and shapes are bright, clean and flat and the overall feel is contemporary and friendly.
