Improbable Projects is a start-up innovation consultancy. They plan to use a structured and reliable innovation process to help their clients develop exciting, enjoyable and engaging consumer experiences quickly and reliably.
They approached us for a simple yet impactful logo design that encapsulated their core values of creative thinking and de-risking of the innovation process. We came up with a series of design concepts that combined the first letters of their business name in clever yet simple ways.
Colour was used at an absolute minimum to keep it simple and not to distract from the design. Purple was used to step away from the large number of blue corporate logos out there and to depict creativity and imagination.
